Gravure Printing Fig:Gravure Process Soft Gravure printing — also known as rotogravure printing — is primarily a long-run, high-speed, high-quality printing method. Like engraving, gravure is a form of intaglio printing that produces fine, detailed images. It can be used for CMYK printing where each color of ink is applied by its own cylinder and with drying steps in between. Like flexography , gravure printing is often used for high-volume printing of packaging, wallpaper and gift wrap. Although less common, gravure printing may also be used for printing magazines, greeting cards, and high-volume advertising pieces. How Gravure Works In gravure printing, an image is acid-etched on the surface of a metal cylinder — one cylinder for each color — in a pattern of cells. The cells are recessed into the cylinder, unlike relief printing or letterpress where the p...